The BMW Art Generation – Toward Joy

The BMW Art Generation returns on 02.11.24 

Centred around a conference of discourse and discursive essays within contemporary African art, this year The BMW Art Generation will take place at the Nirox Sculpture Park.

A convening bringing cultural excellence together for a full day of connection and exchange through conversation, live performances and a demonstration of Africa’s lifestyle excellence for art enthusiasts on African soil.  

Towards Joy
Kinetics of Art & History Vol. II

A moment of intentional consideration, the second iteration of The BMW Art Generation is an invitation to exhale as we bear witness to the current moment.

Examined through a generative jouissance and intergenerational exchange, this edition of The BMW Art Generation acknowledges the societal role of art during the current geopolitical epoch. When things cannot be put into words, this is where we turn to art. Aware of the function community, joy and imagination play in addressing the status quo, the artistic practices we look to, in this edition of The BMW Art Generation, have historical and contemporary gravitas in continued and determined practices looking towards joy.

A continuation of the theme Kinetics of Art & History, this edition expands what was established last year with a keen consideration on our current collective climate. Its premise supports The BMW Art Generation’s mandate to fortify the future of contemporary African art.

— conceptualised by Kim Kandan

The BMW Art Generation’s Moments of Joy

Adjacent to the discourse, the conference will be surrounded by a selection of exhibitions, live music, food, coffee and wine stalls parallel to offerings from leaders in Africa’s design and fashion sectors. Look forward to: 

– A talks programme with international headliners

– A luxury market offering the best in African food, wine, fashion and design

– An open-air live music amphitheater featuring celebrated South African musicians

Make sure to follow us on Instagram at @bmwartgeneration and @bmwyoungcollectorsco, where we will be sharing all event details, updates and opportunities in the upcoming weeks.

The BMW Art Generation 2023 in Retrospect 

Foregrounding an ethos that fosters a new generation in the contemporary African art ecosystem, The BMW Art Generation began the work of ensuring the transference of knowledge from one generation to another. Leading up to the second edition, we look back to the inauguration where culture thrived over 6 talks, 3 exhibitions, 4 open studios, 2 monumental performances, ten retailers and twenty leading contemporary art practitioners. Featuring field leaders, the weekend’s conversations went from artistic practices relevant to our ecosystem all the way through to collection as the reclamation of African agency. 

Learn more about the first edition here. https://artjoburg.com/the-bmw-art-generation-kinetics-of-art-history/